Well, I can understand your reaction. It's certainly seems to be aimed at younger kids than previous series, but that's not necessarily a bad thing.
Beast Machines, although ambitious, was in my opinion brought down by being way too serious and never featuring any sort of comic relief. It was good, but it wasn't *fun*.
Which is why I've loved Animated so much. I find the characters more interesting and lovable than those of Beast Wars, and for once in a long while the Decepticons are actually both smart and strong throughout the first two seasons. You don't see that often; usually the newest bad guys trashes everyone on their first appearance, then mysteriously become pussies afterward so the good guys can look good defeating them. I'm glad that Animated went around this by having the Autobots relying on their intelligence and teamwork.
There are just so many things I love about it: Lockdown's work ethics, Lugnut's Punch Of Kill Everything (yes, the name was made canonical in the official comic), Swindle's built-in arsenal, the Angry Archer, finally having Megatron be a true force of nature and actually living up to his reputation, Wreck-Gar's awesome persona and voice acting by Weird Al, Sentinel Prime being the biggest asshole ever in the whole TF mythos, Blitzwing's rotating personalities, and so many more...
At least we're getting a third season of it, and who knows? Maybe Hasbro will change their mind after that. I'm not counting on it though, but stranger things have happened.
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Current projects: Bucky O'Hare (NES), Metal Storm (NES), Clock Tower (SNES), Ristar-The Shooting Star (Gen), Sonic The Hedgehog (Gen), Sonic CD (Sega CD), Mega Man Zero (GBA), Battletoads (NES)